Case Study: Brewery Ommegang Powers "Belgium Comes to Cooperstown" with Etix

By 18/04/2013Sonstiges


About Ommegang Brewery’s “Belgium Comes to Cooperstown”

Location: Cooperstown, NY

Founded: 2004


Mission: An annual summer beer fest that celebrates the best in Belgian and Belgian-styled beers.

Event History

In 2004, Brewery Ommegang, located in Cooperstown, NY, organized the first Belgium Comes to Cooperstown (BCTC). The summer beer festival has become an annual tradition for Belgian-style beer lovers everywhere. BCTC isn’t a typical beer festival—it’s a weekend-long event complete with live music, a five-course VIP dinner, cooking contests, presentations and even camping. The event attracts more than 2,500 guests and 50 breweries. The theme of BCTC changes yearly to add to the excitement of the event. Previous themes include Spinal Tap, Planet of the Ales and The End is Beer. This year’s theme is based on the 90’s hit TV show about nothing.

The Challenge

  • Provide a stable, scalable ticketing system for all online, mobile and point-of-sale transactions.
  • Develop packages for different levels of participation in the festival.
  • Allow Brewery Ommegang to focus on organizing and running the festival instead of worrying about ticketing.

The Solution

  • Used the Etix package feature to create packages for different levels of participation: VIP, General Admission, Festival Campout and Designated Driver.
  • Used Etix’s Client Services team on-site for scanning and ticketing management.

The Results

  • 100% uptime for during festival on-sales.
  • Attendance of more than 2,500.
  • Smooth access control and crowd flow.
  • Enjoyable attendee experience.


 >> To learn more about how Etix can power your beer festival or live event, contact us. 

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