Case Study: Electronic Ticketing for Napa County Fair & Fireworks

By 18/10/2013Sonstiges

Napa County Fair

From Guest Columnist and Director of Sales for Fairs…Paul Laughter.

One of my favorite things about my job here at Etix is getting to travel the country visiting our fairs.

This past July, I had the pleasure of visiting Napa County Fair & Fireworks. I thoroughly enjoyed watching their spectacular July 4th fireworks show with CEO Carlene Moore and her family.

I’ve been a big fan of Carlene since I first began working with Napa County Fair and Fireworks in 2010. Since that time, I’ve watched Carlene bring her fair into the 21st Century by implementing electronic ticketing, which included the installation of Internet access to her gate box offices.

I recommend to all small fairs with limited budgets, like Napa County Fair, to take baby steps into the world of electronic ticketing.

Here are three of those steps:

Step 1: Start with online ticketing first. It’s easy to implement and will require minimal risk on the side of the Fair. Validation is the only real consideration Fairs need to make here. To use scanners, or not to use scanners, that is the question.

Step 2: As the Fair budget grows, throw away those roll tickets and set up electronic box office ticket sales at the gates. This does require an Internet connection with systems like Etix, adding an expense the Fair didn’t have in the past.

What’s priceless about this?

  • For starters, you’ll have access to real time ticket sales reports.
  • Track ticket seller performance. They’ll all have unique usernames and passwords.
  • Print tickets on demand without the excess stock typically thrown in the trash after the close of the Fair.

Step 3: With Internet set up at the gates, providing credentials to staff, board members, vendors and VIPs is the logical next step.

Credentials and the associated validation software and hardware allow fairs to complete their ability to control and keep track of who enters their gates.


Thanks to Carlene, her family, staff and volunteers for allowing me to hang out for a few days this summer. I am truly amazed by their hard work and dedication.

>> For more Fair tips, check-out Paul’s blog