SOUTH SHORE MUSIC CIRCUS & CAPE COD MELODY TENT KICK OFF NEW YEAR WITH INNOVATIVE NEW TICKETING PARTNER

Blog-ClientSpotlight SouthShore

Cohasset, Mass., January 28, 2012 – The South Shore Music Circus and Cape Cod Melody Tent, two of the country’s most prominent tented concert venues, announced today that they have partnered with Etix to provide a full range of highly customized ticketing and digital marketing services.

Vincent Longo, COO/Executive Producer of both venues, said the partnership with Etix — a leading online and full box office ticketing solution — will greatly improve the venues’ marketing efforts and will make for a faster and easier experience for ticket-buyers.

“South Shore Music Circus and Cape Cod Melody Tent are excited to discover the possibilities of our new partnership with Etix,” said Longo. “Etix’s hands-on, personalized, full-service approach to ticketing and marketing is unique, and will allow us to push the envelope as we develop new ways to engage our fans and grow our organization.”

Etix’s client-branded ticket purchase process will allow fans to easily purchase tickets directly from The Music Circus and Melody Tent websites, creating a seamless branded experience for SSMC and CCMT customers and music fans.

Tickets for all South Shore Music Circus events are now available at http://www.themusiccircus.org/, while Cape Cod Melody Tent tickets are available at http://www.melodytent.org.  Both venues’ tickets are also available at http://www.etix.com/ticket/online/. The transition from Ticketmaster to Etix was completed Jan. 10, a process — including the transfer and segmentation of existing data — that went smoothly, Longo said.

One of the chief advantages to working with Etix, Longo said, is the expertise of Rockhouse, the company’s in-house marketing team, which will provide SSMC and CCMT with ongoing, personal support for their website, email marketing, social media and data management. SSMC and CCMT Director of Marketing and Public Relations Howard Turkenkopf said the team will be a vital resource and an ideal fit for his organization.

“As a smaller organization, gaining access to a creative, hands-on digital marketing team will allow us to focus on growing our organization and offering fans the best experience without compromising marketing initiatives,” said Turkenkopf.

“Etix is proud to partner with such unique venues as South Shore Music Circus and Cape Cod Melody Tent, which truly are historic national treasures,” said Etix Vice President of Sales Benjamin Wingrove. “Etix shares their passion for the arts, and we look forward to developing new ways to grow their business by introducing new ways to interact with and excite their loyal fans.”

To learn more about:
South Shore Music Circus, visit http://www.themusiccircus.org
Cape Cod Melody Tent, visit http://www.melodytent.org

About South Shore Playhouse Associates (d.b.a. South Shore Music Circus & Cape Cod Melody Tent)
The South Shore Playhouse Associates is a not-for-profit organization which runs the South Shore Music Circus and Cape Cod Melody Tent.  The only two continuously-operating tent theatres in the United States, the South Shore Music Circus and Cape Cod Melody Tent have hosted world-class entertainment in the round for more than 60 years, serving nearly 200,000 patrons annually.  South Shore Playhouse Associates (SSPA) supports arts and education in Southeastern Massachusetts.  In the past decade, the SSPA has distributed more than $3.7 million to other local non-profit organizations.

About Etix

Founded in 2000, Etix is an international Web-based ticketing service provider for the entertainment, travel and sports industries, processing over 50 million tickets per year in 40 countries. As the largest independent ticketing company in North America, Etix provides flexible and secure online and box office ticketing solutions, integrated digital marketing services and robust e-commerce fulfillment to over 4,100 venues, theaters, arenas, festivals, fairs, performing arts centers and multi-use facilities. Headquartered in Morrisville, N.C., Etix has offices in Austria, China, Germany, Holland and Japan, as well as Nashville, Tenn. For more information, visit http://etix.com.

For more information, contact:
Andrew Maraniss                                                              Howie Turkenkopf
amaraniss@mpf.com                                                        hturkenkopf@themusiccircus.org
615.259.4000                                                                    781.383.9850