The Setlist for January: Expand Your Email List

By 03/02/2015Etix Marketing

Etix and Rockhouse Partners are excited to present The Setlist—our new email marketing education series!

Successful email marketing brings in roughly $41 for every $1 spent. Here are a few helpful tips to make sure that you can maximize your email engagement. After all, more engagement leads to more ticket sales.

Open Arms: Make it easy to join your list.
  • In order to get start successful email campaigns, you have to get people to opt-in first. Make it easy for people to sign up for your email newsletters! Create a visible web-form with a strong call to action.
  • Put the online signup  form right on your homepage and only ask for an email address. Use a big button to grab the attention of quick-scrolling people.
  • Always include a short and friendly message to let people know what they’re signing up for. Keeping your fans happy will dramatically boost your email open rates.
Only You: Get to know more about your subscribers.
  • Segment email marketing campaigns to personalize an individual’s experience and boost your revenue.
  • Allow people to self-segment by providing more options on the initial newsletter sign-up form.
  • Examine your existing data for trends to help guide you.
Welcome to the Jungle: Send a welcome email.
  • Take advantage of new email enrollees’ high interest by sending a “thank you” welcome email. You can also use this initial welcome email as a moment to introduce new subscribers to your other social channels such as Facebook and Twitter.
  • Placing ads in your welcome emails can be a great added sponsorship benefit.
That’s Not My Name: Use a recognizable email address and from name.
  • Every email you send should be immediately recognizable. Your emails likely won’t end up in spam if you do not send messages from an unfamiliar “from” name or email address.
  • Stop using Gmail! Create an email address that comes from your web domain.
If You Love Somebody Set Them Free: Let people opt-out easily.
  • It’s a sad fact that every list will lose subscribers over time, and it usually isn’t personal. Allow people to easily unsubscribe from your emails, as it will leave your customers with a positive impression of your brand.
  • Create an opt-out message that links subscribers to other methods of staying in contact with you. After all, email isn’t the only effective way to communicate with people.