Keeping Events Fresh: 4 New Social Media Trends To Try
Keeping social followers and paid audiences interested and engaged in the content you produce can be difficult. Here are four new social trends to keep followers connected with your venue and events in a way that’s more meaningful to your venue and patrons.[divider line_type=”Full Width Line” custom_height=”20″]Snapchat GeofiltersSnapchat is now lapsing Twitter in terms of […]
Success Story: Summer Camp Music Festival and Affinity Audience Targeting
Google remains the top driver of organic festival discovery, which makes it a priority for festivals to concoct a Google Adwords strategy to sell more tickets. It can be tough to identify exactly who to deliver your paid search to for a music festival – that’s where affinity audiences come in. Overview Affinity audiences make […]
First Impressions Matter: Implementing an Effective Welcome Email Series
Welcome emails are an important part of developing a relationship with your subscribers. It’s wonderful to send one welcome email at the beginning, but it’s even more effective to loop them into an automated series to keep your subscribers engaged without touching a button. Here’s an example of a simple welcome series that you can […]
Facebook Ads: Is your Content REALLY that good?
We see it all the time: An image with a 1.9:1 ratio meant to be used for a show’s Facebook ads. Just a single image, typically a shrunken down version of an admat, covered with text including the venue’s name, the time of the show, where to get tickets, the box office’s phone number, etc. […]
Why Cobranding Your Ticket Links Matters
Branding is everything when it comes to digital marketing. Etix and Rockhouse Partners believe that your venue branding should carry over throughout the purchase process, which is why co-branding is included on all Etix sales links. Read on to find out how co-brands are an important aspect of your digital marketing strategy. Co-brands Keep It […]
Amp Your Analytics: Welcome to Google Analytics
So you want to get started with Google Analytics? Google Analytics is a free web analytics service that can be an intimidating tool at first glance, but that data will help you drive decisions, segment customer profiles, and dig deep into marketing campaigns. However, Google Analytics does not replace your marketing strategy or sprinkle fairy dust to magically increase […]
5 Ways to Boost Facebook Engagement with Great Content
Engaging content is the best way to get your message across to your Facebook audience and stand out from the crowd. Not only does engaging content make your posts more interesting, but more users will interact with your content regularly. Your posts will organically rank higher on newsfeeds without spending money on boosting them. So […]
Using Partner IDs to Track Ticket Sales
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Here at Etix and Rockhouse Partners, we love Partner IDs. A Partner ID is a tag added to a sales link that corresponds to a specific marketing channel, including email, web and social media. They make tracking and evaluating ticket sales across all channels quick and […]
Success Stories: Using Timehop to Drive Email Campaigns
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text] How Timehop-style emails helped increase open rate by 81%. With 12 million users and counting, the chances that you’ve either heard of or used Timehop are pretty high. The app’s “look-back-in-time” feature has clearly triggered people’s nostalgia for major events in their lives – but […]
Upgrade Your Emails with the “View All Events” Button
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Success can be simple and often the smallest of changes can have the most positive of impacts. That’s where the importance of creativity plus testing and measurement come into play. At the start of 2015, we added a tracked call-to-action (CTA) button that linked to all […]