New Facebook Post

Facebook Ads Manager

What is going on with my Facebook Ads Account?  The answer: A lot. Apple has rolled out a number of changes surrounding individual privacy settings and restrictions in iOS 14.5. These changes have had a serious impact on advertisers’ ability to track and analyze data from potential and current ticket buyers.  So what’s different? Devices […]

Navigating Facebook Advertising in a Privacy-Focused World

Facebook Ads Manager

What is going on with my Facebook Ads Account?  The answer: A lot. Apple has rolled out a number of changes surrounding individual privacy settings and restrictions in iOS 14.5. These changes have had a serious impact on advertisers’ ability to track and analyze data from potential and current ticket buyers.  So what’s different? Devices […]

Building the Ultimate Event Data Dashboard

Data Dashboards article header image

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.

Session Recap: Outpacing Fraud Attacks and Chargebacks

“When the ‘good guys’ are able to build networks and trust within their industry and community, they can better slow down, prevent or stop fraudulent transactions from occurring at their venue.” – Mandi Grimm, Fraud Expert at Etix With digital ticketing increasingly becoming popular, more sophisticated ticket scams and chargebacks have also risen.  Venues and […]

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