Etix Analytics: Sales Matrix

By 24/09/2014Etix Marketing


Check out our newest analytics tool, designed to assist with your marketing strategy.


The Sales Matrix heat map displays a beautiful visualization of your ticket buyers’ purchasing habits. Here are a few things it can do…

  • Displays ticket sales by day and hour.
  • Aggregates sales at a Performance Level.
  • Allows you to select and display multiple performances.


Two ways to use the Sales Matrix:

Time-Sensitive Marketing Campaigns. 

This tool will be particularly useful when it comes to planning time-sensitive marketing campaigns. From radio ads to TV spots, you can use the Sales Matrix to better understand your audience for specific performances and the best time(s) to reach them.

Comparing Similar Shows. 

Before promoting a new show, use our Sales Matrix to compare past performances of a similar genre for an even better ROI on your marketing campaigns. Or better yet, if you’ve booked the same act previously, use the data from that performance to plan your marketing tactics for the next one.


To learn more about Etix Analytics, see the following.

1. Related article: Etix Community CRM

2. Etix Clients: Login to Etix University to see all our Analytics tools