Etix Case Study: Stranahan Theater and Great Hall

By 21/01/2014Sonstiges

STRANAHAN THEATER BLOG COVER

 

“Prior to 2012, we were with our previous ticketing partner for 20 years. It was decided that we could enhance our revenue through a different ticketing system, and after reviewing about 10 others, I selected Etix. Our 2013 Broadway season on-sale went off without a hitch selling over 36,000 tickets. Our relationship with sales, technical support and top management has always been extremely cordial and timely. Additionally, we had no problem maintaining our identity on the internet either with our own website or our identity on Etix’s site since the change.”

Ward Whiting, Executive Director

Blue Man Group at Stranahan

Blue Man Group performing live at Stranahan Theater

Background

Established in 1969, Stranahan Theater and Great Hall is the largest theater of its kind in Northwest Ohio. Stranahan Theater houses over 170 theater events a year including Broadway shows such as Wicked, The Lion King, The Phantom of the Opera and Chicago as well as other popular productions including Blue Man Group, The Nutcracker and A Christmas Carol.

Stranahan Theater's website: StranahanTheater.org

Stranahan Theater’s website: StranahanTheater.org

The Opportunity with Etix

Stranahan Theater smoothly transitioned to the Etix system with the guidance of our Training Team. With Etix training and support, their staff quickly learned how to use our system and are able to build their own shows and seasons. If they have any questions, we are just a phone call or email away.

Since making the switch to Etix, Stranahan Theater is now able to:

  • Increase revenue by controlling their own  fees.

  • Control their brand and marketing on both their website and ours with our white-label service.

  • Improve their patron experience by owning their customer relationships and data.

  • Take full advantage of our comprehensive client support, including: our online Knowledge Base, our 24/7/365 support and on-site training.

Results

  • Their first Broadway season with Etix exceeded expectations and ticket sales increased from the previous year.
  • Stranahan Theater was so pleased with the Etix experience that they expanded the relationship to include Centennial Terrace, Northwest Ohio’s premiere outdoor concert venue, and the Rib-Off Festival in Toledo, OH.