Etix Partners with LoyaltyMatch to Improve Fan Experience

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Etix and LoyaltyMatch Join Forces to Reward Customers and Improve Entertainment Experience

International web-based ticketing company to offer LoyaltyMatch rewards service to its more than 4,000 clients

Kitchener, Ont. – September 3, 2014 – Etix, the largest independent ticketing company in North America, is partnering with LoyaltyMatch Inc., the leading developer of loyalty program platforms for entertainment venues. In addition to providing various benefits to customers, the partnership will allow all of Etix’s client venues to create and manage their own loyalty programs and learn more about their customers.

“Loyalty programs are not just about getting fans to return to a venue by giving them free stuff. A well-designed loyalty program will provide valuable information on what fans really want when they attend a show, buy food and drink, or scoop up merchandise. The ability to gather that information is at the core of our platform,” explains Brad Ball, CEO of LoyaltyMatch.

Etix provides web-based ticketing services for the entertainment, travel, and sports industries, processing more than 50 million tickets per year in 40 countries.

Of the partnership, Etix CEO Joe Kustelski said, “Etix is always looking for new and innovative ways to help our venues build deeper relationships with their best customers. LoyaltyMatch complements the Etix ticketing and marketing suite of products in a simple and elegant way, driving more data and dollars for the venue while improving the super-fan live event experience.”

LoyaltyMatch is already working with Etix clients and will be presenting at and participating in Etix Blast, the annual summit of Etix clients and partners. Etix Blast is held September 4-6 in Raleigh, NC.

About LoyaltyMatch Inc.
LoyaltyMatch Inc. is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management and gamification platform. It offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch venue partners include I.M.P. Productions and Blue Note Entertainment Group. Other key customers include Clarins USA and Digital Currency Systems. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada. For more information visit

About Etix
Etix is a privately held, web-based ticketing service provider for the entertainment, travel, and sports industries. Etix provides flexible and secure online and box office ticketing solutions, integrated digital marketing services, and robust e-commerce fulfillment. Etix works with more than 4,100 venues, theatres, arenas, festivals, fairs, performing arts centers and multi-use facilities. Headquartered in Morrisville, NC, Etix has offices in Austria, China, Germany, Holland, Japan, and Nashville, TN. For more information, visit

LoyaltyMatch Media Contact:
Bill Warelis
VP Corporate Communications and Marketing Services
LoyaltyMatch Inc.

Etix Media Contact:
Michaela Hares
Marketing Coordinator
+1.919.653.0444 x183