ETIX PARTNERS WITH STARK RFID TO PROVIDE ENHANCED BUSINESS INTELLIGENCE WITH REAL-TIME DATA COLLECTION AT EVENTS
Raleigh, North Carolina, June 26, 2012 — Etix, a leading online and full box office ticketing solution, has partnered with Stark RFID, a turnkey RFID integrator, offering best-in-class event management software and RFID technologies for business intelligence, access control and customer service at events.
“Our partnership with Stark RFID is another reason for venues to choose Etix to manage all of their ticketing needs,” said Benjamin Wingrove, Vice President of Sales, Etix. “More and more venues have begun to realize the benefits of RFID for badges, passes and credentials at events. With the Stark EM integration, Etix clients will now have access to real-time, actionable data for event and facilities management, monitoring of VIP and sponsor area traffic, identification of upsell opportunities and more.”
By encoding an RFID chip with a unique number onto each ticket or badge for an event or concert, venues can monitor the number of patrons visiting sponsor-driven areas, watching specific bands at a festival, and the timing and use of facilities such as showers, restrooms and camping areas. In addition, RFID tickets or badges can be used as part of a secure system that makes cashless payments for food, beverage and merchandise possible, thereby increasing convenience and eliminating theft that occurs at events.
Several Etix clients have used Stark EM this year. “Etix and Stark RFID were winning ticketing solutions for this year’s Summer Camp Music Festival,” said Jay Goldberg, co-founder, Summer Camp Music Festival. “Their technology prevented counterfeiting on credentials and ensured easy access to seven stages, VIP areas and other controlled access locations. Real-time data on head counts enabled us to manage crowd flow and improve the attendee experience.”
“Stark RFID is pleased to partner with Etix to offer Stark EM to its many clients all over the world,” said Lance Burnett, President and Chief Executive Officer, Stark RFID. “Our goal is to help Etix clients increase efficiency, save time and free up resources — for more revenue-generation and relationship building.”
Founded in 2000, Etix, is an international web-based ticketing service provider for the entertainment, travel and sports industries, processing over 50 million tickets per year in 40 countries. As the largest independent ticketing company in North America, Etix provides flexible and secure online and box office ticketing solutions, integrated digital marketing services and robust e-commerce fulfillment to more than 4,100 venues, theaters, arenas, festivals, fairs, performing arts centers and multi-use facilities. Headquartered in Raleigh, N.C., Etix has offices in Austria, China, Germany, Holland and Japan, as well as Nashville, Tenn. For more information, visit http://sales.etix.com.
About Stark RFID
Headquartered in Greenville, South Carolina, Stark RFID is a leading RFID integrator and converter, creating turnkey solutions that include customized RFID software, hardware, labels or tags, plus system integration, training and tech support. The company serves customers in multiple markets across North America and around the world with consulting technologies and analytics for more efficiency and productivity, lower supply chain costs, shrinkage and errors, and superior customer service. For more information, visit http://starkrfid.com/.
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