Winner Winner Chicken Dinner: Implementing a Contest in your Marketing Strategy
Contests are an excellent way to increase buzz around a concert or event. They encourage engagement and can even expand your core audience by reaching new followers. A “side effect” of a good contest can be increased ticket sales, which is why it’s important to think about contesting as a part of your marketing plan. […]
Case Study: North Carolina Museum of Art
In 2013, the North Carolina Museum of Art began working with our digital marketing team at Rockhouse Partners to promote their Summer Concert Series and grow their email database. The results? NCMA collected a total of 1,100 email addresses through contesting, tracked 2,000+ email clicks to contest forms and grew their Facebook followers by 42% since implementing their contest campaign. Continue reading to see how we did it.