Client Success Story: Toppling Goliath Event Lottery Increases Customer Happiness

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Marketing the Event Life Cycle

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Building the Ultimate Event Data Dashboard

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Fraze Pavilion Ring(o)s In Fans with Facebook Ads

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Delaware State Fair’s Grandstand Strategy with a Digital Ad Focus

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Rockhouse Partners Amps Up Ticket Sales for Country Summer Music Festival

Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Seven Useful Tips for Designing a Great Venue Website

Creating a website for your venue, or thinking of a revamp for your existing site? It’s important to consider some key design and usability factors before that first line of code goes into place, to ensure you maximize conversions and minimize user frustration. We sat down with members of our in-house website team to get […]
Success Story: Summer Camp Music Festival and Affinity Audience Targeting

Google remains the top driver of organic festival discovery, which makes it a priority for festivals to concoct a Google Adwords strategy to sell more tickets. It can be tough to identify exactly who to deliver your paid search to for a music festival – that’s where affinity audiences come in. Overview Affinity audiences make […]
Amp Your Analytics: Welcome to Google Analytics

So you want to get started with Google Analytics? Google Analytics is a free web analytics service that can be an intimidating tool at first glance, but that data will help you drive decisions, segment customer profiles, and dig deep into marketing campaigns. However, Google Analytics does not replace your marketing strategy or sprinkle fairy dust to magically increase […]
Win Back Campaigns and Why They Work: A Client Success Story with SMG Richmond

We treat email subscribers as the “online” front row audience to your shows. That’s why the Rockhouse Partners team constantly helps you to create engaging content that will ultimately help you sell more tickets. But what happens when a large chunk of your list stops reading your emails? SMG Richmond faced this exact situation and […]