5 Email Tips for Higher Open Rates
Email marketing can be an effective way to spread the word about an upcoming event and drive ticket sales. And what are the keys to a successful email campaign? We’ve compiled our tried-and-true tips for interacting with your subscribers effectively. [divider line_type=”Full Width Line”][divider line_type=”No Line”][divider line_type=”No Line”] #1 Include Compelling Content This should begin with […]
Winner Winner Chicken Dinner: Implementing a Contest in your Marketing Strategy
Contests are an excellent way to increase buzz around a concert or event. They encourage engagement and can even expand your core audience by reaching new followers. A “side effect” of a good contest can be increased ticket sales, which is why it’s important to think about contesting as a part of your marketing plan. […]
Timed Entry Tool in Bloom
Every year, the North Carolina Museum of Art (NCMA) hosts “Art in Bloom,” a spectacular exhibition of spring blooms in March that draws thousands of visitors. Art In Bloom celebrates the fusion of the season’s flower awakening and art. Etix gets the opportunity to participate in this special event by not only sponsoring a floral […]
Win Back Campaigns and Why They Work: A Client Success Story with SMG Richmond
We treat email subscribers as the “online” front row audience to your shows. That’s why the Rockhouse Partners team constantly helps you to create engaging content that will ultimately help you sell more tickets. But what happens when a large chunk of your list stops reading your emails? SMG Richmond faced this exact situation and […]
Success Stories: Getting the Most out of Sioux City Live’s Fan Survey
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text] Overview Doesn’t matter if you manage a 50,000-seater arena or a small opera theatre, it can be tricky to get a clear picture of who your audience is. What shows are they excited to see? How much are they really willing to pay for tickets? […]
Success Stories: Using Timehop to Drive Email Campaigns
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text] How Timehop-style emails helped increase open rate by 81%. With 12 million users and counting, the chances that you’ve either heard of or used Timehop are pretty high. The app’s “look-back-in-time” feature has clearly triggered people’s nostalgia for major events in their lives – but […]
An Automated Email Gone Wrong
Welcome emails are now standard operating procedure when it comes to email automation. Imagine: A prospective customer subscribes to your email list while on your website. Moments later, they find in their inbox a warm welcome email, clearly laying out the valuable content that will now be regularly delivered. It’s the start of a beautiful […]
Case Study: Savannah Civic Center
Partnering with the Savannah Civic Center to build their database from scratch was a unique opportunity. Our teams worked together to plan and execute a strategy to fulfill their initial goal of building a database to sell more tickets. Continue reading to learn about the strategy that our digital marketing team created for Savannah Civic Center, and the huge results they saw in just a short period of time.
Build Your Email Database Before Tickets Go On Sale
Our new Pre-Sale Customer Email Capture tool lets you manage your “Event Life Cycle” from the start by capturing email addresses from fans BEFORE tickets go on-sale. Continue reading to learn more.
Case Study: South Shore Music Circus
In 2013, Deanna Lohnes, Marketing Director for South Shore Music Circus and Cape Cod Melody Tent, and her staff, worked closely with Rockhouse Partners and Etix to define their marketing and ticketing goals for the upcoming 2014 season. Continue reading to learn what we did to help South Shore Music Circus exceed their 2014 goals.