Success Story: Summer Camp Music Festival and Affinity Audience Targeting
Google remains the top driver of organic festival discovery, which makes it a priority for festivals to concoct a Google Adwords strategy to sell more tickets. It can be tough to identify exactly who to deliver your paid search to for a music festival – that’s where affinity audiences come in. Overview Affinity audiences make […]
Seeding Change At IAFE
By Guest Blogger: Paul Laughter. Fair season has wrapped up here at Etix and now, as the holiday season approaches, I’m reminded of the International Association of Fairs and Expos (IAFE) convention in Las Vegas. Each year after Thanksgiving, fairs, festivals, expos, vendors, entertainers, service providers and more gather in the Paris and Bally’s hotels for IAFE. 2014 will be my ninth year of attending the annual convention, and some still call me a newbie! I’ve learned so much from attending over the years, and I’ve witnessed an incredible community spirit amongst the attendees who so willingly share ideas and help each other succeed. This year, IAFE Chair Debbie Dreyfus-Schronk led the initiative Seeding Change, which Etix is extremely proud to sponsor. Members of IAFE were encouraged to share, via short video clips, how they’re seeding change in their communities…
BrewFest 2013
Summer is the season of exciting events and fun festivals. Over the weekend, our own Bill Seymour mixed American history with local brews at the Washington Crossing BrewFest held on the banks of the Delaware River in Yardley, PA. It was here that George Washington’s militia began its now-famous trek across the Delaware and on […]