Case Study: Miami-Dade County Fair
For more than sixty years, the Miami-Dade County Fair has showcased youth achievement in South Florida. In 2013, more than 575,000 guests visited this eighteen-day event, which features amusement park rides, children’s playgrounds, food, livestock and agricultural competitions, live concerts, circuses and much, much more. Continue reading to learn how the Miami-Dade County Fair increased its ticketing revenue and grew its email database and social media followers.