Delaware State Fair’s Grandstand Strategy with a Digital Ad Focus
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Rockhouse Partners Amps Up Ticket Sales for Country Summer Music Festival
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
What Google’s New AdWords Policy Means for Venues & Secondary Ticketers
Do a quick Google search of your event or venue. What’s the first result? If it’s not your official website or ticket link, you might be impacted by ticketing reseller ads. A while ago, we wrote about how some secondary ticketing companies have been purchasing ads in Google AdWords that infringe on your ability to […]
Success Story: Summer Camp Music Festival and Affinity Audience Targeting
Google remains the top driver of organic festival discovery, which makes it a priority for festivals to concoct a Google Adwords strategy to sell more tickets. It can be tough to identify exactly who to deliver your paid search to for a music festival – that’s where affinity audiences come in. Overview Affinity audiences make […]
Protecting Your Ticket Sales from AdWords Trademark Infringement
At Etix, we know first hand how hard our clients work to build and maintain their company brand. One of the initial steps typically taken in the branding process is applying for a trademark. Registering a trademark allows a venue to protect its identity from being used by others in a negative manner, which can affect ticket sales, […]