Winner Winner Chicken Dinner: Implementing a Contest in your Marketing Strategy
Contests are an excellent way to increase buzz around a concert or event. They encourage engagement and can even expand your core audience by reaching new followers. A “side effect” of a good contest can be increased ticket sales, which is why it’s important to think about contesting as a part of your marketing plan. […]
Accessible to Everyone – What You Need to Know About the ADA and Live Events
Whether you’re new to live events or a veteran, we know you want to create an enjoyable, memorable experience that is accessible for all of your fans. It’s crucial to ensure you’re up to speed on the latest compliance requirements and regulations. Americans with Disabilities (ADA) Title III was enacted on March 15, 2011, to […]
Seven Useful Tips for Designing a Great Venue Website
Creating a website for your venue, or thinking of a revamp for your existing site? It’s important to consider some key design and usability factors before that first line of code goes into place, to ensure you maximize conversions and minimize user frustration. We sat down with members of our in-house website team to get […]
Timed Entry Tool in Bloom
Every year, the North Carolina Museum of Art (NCMA) hosts “Art in Bloom,” a spectacular exhibition of spring blooms in March that draws thousands of visitors. Art In Bloom celebrates the fusion of the season’s flower awakening and art. Etix gets the opportunity to participate in this special event by not only sponsoring a floral […]
Client Success Story: Majestic Theatre Unlocks the Power of Fan Data
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
The Afterglow Effect
Just because your event is over doesn’t mean you can’t keep your marketing campaign going strong. Make the most of your promotional efforts by having a plan for each phase of your event’s life-cycle, including the days following it. Continue reading to check out our infographic for some tips on what you can do during what we call the afterglow period.