Etix Print-at-Home Ticket Gets a New Look
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Product Spotlight: Fighting Ticket Fraud 101
With more and more customers opting to purchase tickets online instead of at the box office, fraud has become a bigger hot button topic in the entertainment industry. Online sales in general have been more at risk since the Chip Shift Liability that went into place early last year. Digital ticketing makes it harder to […]
The Anatomy of Etix Online Analytics
In 2015, our team introduced a brand new reporting dashboard to its Etix Analytics suite called Online Analytics. The new dashboard aggregates data from Google Analytics to show clients’ traffic, conversion rates and revenue for referral and marketing channels. We know just how important this cross-domain data is for our clients, which is why we’re […]