Session Recap: Outpacing Fraud Attacks and Chargebacks
“When the ‘good guys’ are able to build networks and trust within their industry and community, they can better slow down, prevent or stop fraudulent transactions from occurring at their venue.” – Mandi Grimm, Fraud Expert at Etix With digital ticketing increasingly becoming popular, more sophisticated ticket scams and chargebacks have also risen. Venues and […]
Reaching your Whole Audience: Integrating Accessibility into your Website
Last month we covered the ways in which you can make your venues and performances more accessible to guests who have special needs, including sight and hearing limitations, mobility issues, and more. This month our focus is on making your website more inclusive. The World Wide Web Consortium (commonly known as W3) created an extensive […]
Fair Season Survival: Five Things You Need to Know
By Guest Blogger: Paul Laughter. Fair season has wrapped up here at Etix and now, as the holiday season approaches, I’m reminded of the International Association of Fairs and Expos (IAFE) convention in Las Vegas. Each year after Thanksgiving, fairs, festivals, expos, vendors, entertainers, service providers and more gather in the Paris and Bally’s hotels for IAFE. 2014 will be my ninth year of attending the annual convention, and some still call me a newbie! I’ve learned so much from attending over the years, and I’ve witnessed an incredible community spirit amongst the attendees who so willingly share ideas and help each other succeed. This year, IAFE Chair Debbie Dreyfus-Schronk led the initiative Seeding Change, which Etix is extremely proud to sponsor. Members of IAFE were encouraged to share, via short video clips, how they’re seeding change in their communities…
Seven Useful Tips for Designing a Great Venue Website
Creating a website for your venue, or thinking of a revamp for your existing site? It’s important to consider some key design and usability factors before that first line of code goes into place, to ensure you maximize conversions and minimize user frustration. We sat down with members of our in-house website team to get […]
Client Spotlight: Country Summer
In January of 2014, Etix and Rockhouse Partners began work on a festival website for the first annual Country Summer Festival in Santa Rosa, California. In early March of 2014, we launched their new website, and in less than a month more than 36% of their ticket sales have come directly from their site. Continue reading to see some of the reasons why we love this site.
Why Mobile Matters
If there’s one digital trend that everyone seems to agree with, it’s that mobile is here for the long-haul. According to ThinkWithGoogle.com, smartphones have a 44% penetration in the US. Among smartphone users, 33% would rather give up TV, 26% would rather give up a computer, and 80% take it everywhere they go. The most […]