Seven Useful Tips for Designing a Great Venue Website
Creating a website for your venue, or thinking of a revamp for your existing site? It’s important to consider some key design and usability factors before that first line of code goes into place, to ensure you maximize conversions and minimize user frustration. We sat down with members of our in-house website team to get […]
Client Success Story: Miller Theater’s Grand Reopening, Powered by Etix
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Timed Entry Tool in Bloom
Every year, the North Carolina Museum of Art (NCMA) hosts “Art in Bloom,” a spectacular exhibition of spring blooms in March that draws thousands of visitors. Art In Bloom celebrates the fusion of the season’s flower awakening and art. Etix gets the opportunity to participate in this special event by not only sponsoring a floral […]
Client Success Story: Majestic Theatre Unlocks the Power of Fan Data
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
6 Steps to Content Marketing Success
Did you know that 61% of consumers are more likely to buy from a brand that creates custom content? In Rockhouse Partners latest Blueprint, learn how to develop an integrated content marketing strategy in six simple steps. Continue reading to view the Blueprint.
Upcoming Events: LHAT
This week, we’re looking forward to returning to The Annual League of Historic American Theatre’s Conference and Theatre Tour. This year’s conference held in New York City will be one of the best events for educational and networking opportunities for the Historic American Theatre community. We’ll be sharing digital marketing tips and best practices for theatres during our Thursday afternoon session, “Integrated Digital Marketing: Getting The Most Out Of Your Marketing Dollar.” Continue reading for more details.
EAMC 2014 Recap
This week, we returned from our trip to New Orleans for the 2014 Event and Arena Marketing Conference. This growing conference truly represents a view into the future of our industry, and the programming and activities were exceptional. (Kudos to the EAMC team!) Continue reading for our top five take-aways from this year’s conference.
Takeaways from EAMC
Doug Ulman, President and CEO of the LIVESTRONG Foundation, keynoted the Event and Arena Marketing Conference in Austin, June 12-15. It’s been a rough year for Ulman, but you couldn’t tell from his boundless enthusiasm for the foundation and the patients they serve. Our take-aways, after hearing him speak: always communicate proactively in the face […]
Why Mobile Matters
If there’s one digital trend that everyone seems to agree with, it’s that mobile is here for the long-haul. According to ThinkWithGoogle.com, smartphones have a 44% penetration in the US. Among smartphone users, 33% would rather give up TV, 26% would rather give up a computer, and 80% take it everywhere they go. The most […]
Pollstar Live 2013: What We Learned
Several members of the Etix team spent part of last week in sunny Los Angeles. No, they weren’t living it up at The GRAMMY Awards and parties (that we know of); they were at Pollstar Live, meeting with clients, discussing the industry with other pros and sitting in on panels and presentations. While there were […]