How McMenamins Implements a Data-Driven Pre-Show Marketing Strategy with Etix
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
McMenamins First To Launch LoyaltyMatch Rewards Program
It’s no secret that loyalty rewards programs have encouraged consumers to remain invested in their favorite products. Loyalty, however, is typically not something that is built overnight, but is essential for businesses that seek to gain a better return on investment. We recently partnered with LoyaltyMatch Inc., the leading developer of loyalty program platforms for entertainment venues, to make the process of implementing a rewards program as easy as possible for clients. Continue reading to see how McMenamins of Portland, OR is utilizing our LoyaltyMatch partnership and the success they’ve seen so far.