Timed Entry Tool in Bloom
Every year, the North Carolina Museum of Art (NCMA) hosts “Art in Bloom,” a spectacular exhibition of spring blooms in March that draws thousands of visitors. Art In Bloom celebrates the fusion of the season’s flower awakening and art. Etix gets the opportunity to participate in this special event by not only sponsoring a floral […]
Success Story: Summer Camp Music Festival and Affinity Audience Targeting
Google remains the top driver of organic festival discovery, which makes it a priority for festivals to concoct a Google Adwords strategy to sell more tickets. It can be tough to identify exactly who to deliver your paid search to for a music festival – that’s where affinity audiences come in. Overview Affinity audiences make […]
Amp Your Analytics: Welcome to Google Analytics
So you want to get started with Google Analytics? Google Analytics is a free web analytics service that can be an intimidating tool at first glance, but that data will help you drive decisions, segment customer profiles, and dig deep into marketing campaigns. However, Google Analytics does not replace your marketing strategy or sprinkle fairy dust to magically increase […]
Win Back Campaigns and Why They Work: A Client Success Story with SMG Richmond
We treat email subscribers as the “online” front row audience to your shows. That’s why the Rockhouse Partners team constantly helps you to create engaging content that will ultimately help you sell more tickets. But what happens when a large chunk of your list stops reading your emails? SMG Richmond faced this exact situation and […]
The Etix Blast 2016 Recap You’ve Been Waiting For
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text] Here’s to another Blast for the history books! For Etix Blast 2016, we put together one incredible event gathering our clients, partners, and the Etix team. Thanks to everyone who joined us in our hometown for plenty of networking opportunities and festival happenings. We had […]
3 Takeaways from a Successful Retargeting Campaign
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]If you subsribe to our Rockhouse blog, then you’ve definitely seen a few posts about retargeting ads (see 6 Steps to the Perfect Retargeting Campaign or the 2014 retargeting success story). Rockhouse emphasizes retargeting because it allows us to maintain contact past website visitors and secure an ROI that is much higher […]
An Automated Email Gone Wrong
Welcome emails are now standard operating procedure when it comes to email automation. Imagine: A prospective customer subscribes to your email list while on your website. Moments later, they find in their inbox a warm welcome email, clearly laying out the valuable content that will now be regularly delivered. It’s the start of a beautiful […]
What We Learned Conducting 25 Client SEO Audits in 4 Weeks
Let’s face it, SEO can be a scary beast to tackle if you don’t know where to start. For this reason alone, many Etix clients turn to our digital marketing team at Rockhouse Partners to guide them to not only better Search Engine Optimization but also to increasing their ticket sales. Wondering how your events can […]
Our Top 5 Highlights from #EtixBlast
[vc_row][vc_column width=”1/1″][vc_column_text] 200 Industry Professionals, 139 Bands, 11 Partners, 3 Days and one incredible event. Etix Blast 2015 was our most successful summit yet, and it’s all because of you. To everyone who took the time out of their busy schedules to join us, thank you. We hope you enjoyed our many networking opportunities in an exciting […]
5 Takeaways from SEAC 2015
Rockhouse Partners’ Sr. director of Business Development, Brian Bauer, presented “NASCAR by the Numbers: How Motorsports Moves the Needle with Digital Marketing,” at the University of South Florida’s first Sports & Entertainment Analytics Conference (SEAC) last week. He met with some of the best and brightest people in entertainment analytics. Here are some of his […]