3 Key Takeaways From the 2014 SVET Conference
Brian Bauer and Brannon Desseyn from Rockhouse Partners recently attended the SEVT Conference in Columbia, SC. Read on to see what they learned down in the Palmetto State.
Upcoming Events: IEBA
Next weekend we’re headed to Nashville, TN for the International Entertainment Buyers Association’s (IEBA) 44th Annual Conference! IEBA is one of the leading conferences in the industry and it’s the perfect place to network as well as learn about what’s new within the industry. Don’t miss our breakout session, “Managing the Event Life Cycle: The Importance of Actionable Data & Email Marketing” and make sure to stop by our Honky Tonk Happy Hour. Continue reading for more details.
Etix Blast 2014 Recap
We can’t say this enough, but thank you to everyone who joined us at Etix Blast 2014! We had a great time hanging out with everyone and hope you all enjoyed the live music, entertainment, training and education sessions as much as we did. Continue reading to see our top 5 moments from the weekend, plus our photo gallery!
Case Study: North Carolina Museum of Art
In 2013, the North Carolina Museum of Art began working with our digital marketing team at Rockhouse Partners to promote their Summer Concert Series and grow their email database. The results? NCMA collected a total of 1,100 email addresses through contesting, tracked 2,000+ email clicks to contest forms and grew their Facebook followers by 42% since implementing their contest campaign. Continue reading to see how we did it.
9 Steps to Making Social Sell
Rockhouse Partners have outlined 9 social media strategies to help grow your audience participation and increase revenue in their latest Blueprint: 9 Steps to Making Social Sell. Continue reading to see how you can increase your current audience and revenue with Rockhouse Partners’ 9 simple steps.
EAMC 2014 Recap
This week, we returned from our trip to New Orleans for the 2014 Event and Arena Marketing Conference. This growing conference truly represents a view into the future of our industry, and the programming and activities were exceptional. (Kudos to the EAMC team!) Continue reading for our top five take-aways from this year’s conference.
Case Study: Savannah Civic Center
Partnering with the Savannah Civic Center to build their database from scratch was a unique opportunity. Our teams worked together to plan and execute a strategy to fulfill their initial goal of building a database to sell more tickets. Continue reading to learn about the strategy that our digital marketing team created for Savannah Civic Center, and the huge results they saw in just a short period of time.
Case Study: Headliners Music Hall
The days of just stapling flyers to telephone poles are long gone. Nowadays, every venue understands that email marketing can drive website visits and ticket purchases. Recently, Headliners Music Hall partnered with Etix and Rockhouse Partners, our digital marketing team, to do just that. Continue reading to learn how Headliners increased ticket sales through email marketing by partnering with Rockhouse.
Client Spotlight: Wagner Noël
The Wagner Noël Performing Arts Center concluded a successful 2013 by hosting more than 200 events, nearly 40% of which were national touring shows. At Etix, we’re excited to serve another client that’s committed to enhancing their customers’ experience. Read more about our successful partnership with Wagner Noël.
Case Study: Miami-Dade County Fair
For more than sixty years, the Miami-Dade County Fair has showcased youth achievement in South Florida. In 2013, more than 575,000 guests visited this eighteen-day event, which features amusement park rides, children’s playgrounds, food, livestock and agricultural competitions, live concerts, circuses and much, much more. Continue reading to learn how the Miami-Dade County Fair increased its ticketing revenue and grew its email database and social media followers.